From Dublin to Dalston, Simone Rocha is taking the world by a storm.
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Simone Rocha designs clothes for a woman who “isn’t a serious follower of fashion, but still has respect for it.” After three seasons spent nestled under the wing of Lulu Kennedy and talent-finding initiative Fashion East, Simone, daughter of John, flew solo for SS12, the result being a refreshingly modern yet furiously feminine collection that consisted of lace, rubber and elevated brogues. “It was like the training wheels came off,” explains Simone as she sips a cup of tea in her east London studio. “It was really exciting, a great feeling of independence.” Since graduating in 2010 from the Fashion MA course at Central Saint Martins, Simone established her signature aesthetic early on with an all-black debut collection of finely tailored cut-out skirts, sheer shirts and netted wire headpieces. Creating looks from head-to-toe, the young designer spends as much time on her accessories as she does on her garments. Her first standalone show for SS12 naturally caught everyone’s eye, a beautiful collection of sheer pastel coloured skirts, elegant lace dresses encased in plastic and Perspex shard wedge brogues all set against sharp tailoring. Judging by her success so far, when it comes to Simone Rocha, it’s not just the luck of the Irish, it’s talent.