Undefeated kings of viral marketing, New York mega-brand Supreme went all out for their latest promotional stunt. With a certain super duper model sporting their tees like no other, the hype reached maximum intensity with fly-posters of the snaps running this town, that town and just about every skate-spot worth flipping a plank in.
A pretty regal bunch, past Supreme poster boys and girls include Gaga and a green reptilian guy going by the name of Kermit. While Prince Harry suns himself in South America and the newest addition to the British monarchy is busy supermarket sweeping, the Supreme royal family have a touch more swagger. Though they lack the fancy palaces and the fairytale weddings of the Windsors, if it was an all out battle for supremacy we think it’s fair to say the great red and white wonder would win out. And as we enter Britain’s Olympic year, who better to take the mantle and lead their guerrilla campaign than our very own Queen Kate. Whipping out wonderful winks across 11 covers over the past 31 years, i-D is to Miss Moss what OK! is to the Duchess of Cambridge, an official biographer you could say. And when she teamed with the Crown Prince of Fashion Photography, Alasdair McLellan and our own Dame of Style, Jane How for the Supreme shoot, the trio could do no wrong. Whipping out her inimitable bend and snap Kate could certainly teach Princess Catherine a thing or two about the pucker and pout. In The Royalty Issue, i-D offers a super-snappy exclusive shot from the shoot and took five with Supreme founder James Jebbia to talk through the power of paper and wheatpaste.