To celebrate the opening of A.P.C.’s new London store at 15 Redchurch Street today, we look back to 2009 when Bruce Weber and A.P.C. founder Jean Touitou shot Ciro Petrone.
“Jean Touitou started the label A.P.C. back in 1988 as an alternative to the high street and the high end but in no means middle of the road. Design led and sophisticated, A.P.C. reinterpret classics for the modern world, always with a cultured and considered timeless perspective.” Terry Jones.
Cire Petrone, photography Bruce Weber, all clothing and accessories A.P.C.
Photography: Jean Touitou & Bruce Weber




