August 11, 2011
Jil Sander: A New Dawn
Raf Simons took over the helms of Jil Sander in 2006. Since then he has worked hard to reposition the brand at the height of the luxury market, not only satisfying the German label’s loyal fanbase, but also recruiting a legion of new fans.
In The Pick Me Up Issue i-D Editor Holly Shackleton makes for Milan to meet Raf and discuss fabrics, femininity and his time at the helm of the Jil Sander ship.
Text: Holly Shackleton
Photography: Willy Vanderperre
Styling: Olivier Rizzo
Models: Natasha Poly and Clément Chabernaud