insi-De the lights, camera, action issue we get acquainted with Paul Smith and his cycling staff!
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Like a sprint down the Champs-Élysées on the last day of Le Tour de France, a dash around a hairpin bend or freewheeling down Pentonville Road, a cuppa with Sir Paul Smith is a pretty exhilarating affair. As i-D popped by his HQ for a flapjack and a chat for The Lights, Camera, Action Issue, we got lost amongst the stripes and the spellbinding speed of one of the fastest moving minds in fashion. Tumblr ain’t got nothing on speedy Smith. And after our a whirlwind tour of the Covent Garden offices, we scooped some shots of his pedal-tastic team…
From left: Paul Smith; Simon Homes, Designer; Robert Hamilton, Designer; James Field, Maintenance for Paul Smith in UK and Europe; Hugo Macgregor, Showroom and Wholesale Visual Merchandising; Kat Holmes, Textile Designer, Paul Smith Jeans; Ben Snowdon, Designer, Paul Smith Jeans and Christina Davenport, Menswear Designer.
Text: Sean Baker
Photography: Alastair Strong