Over 300 issues and for 30 years, this August marks the anniversary celebration of i-D. Welcome to the funhouse where through Pre-Fall, Fall and Winter issues, the past, present and future stars stand under the umbrella of THEN, NOW and NEXT!
With more names than you can shake a bag of monkeys at, we have brains, beauty and the downright gorgeous, back-to-back-to-back in our non-stop birthday festivities. From rapstars to trapstars, supers to trannies, we conducted a 3 week celebratory photoshoot at Somerset House collaborating with Nick Knight to document the turn of the decade. From cover to cover, the portraits will run throughout the THEN Pre-Fall issue. Almost 200 people took part in the breathtaking project, including The XX, Phoebe Philo, Sir Paul Smith, Florence Welch, Vivienne Westwood, Lara Stone, Pink and Gareth Pugh. Shot entirely in black and white this will be a collectors issue of the future and an important marker in time – made even more spectacular with our three amazing cover stars; Kate Moss, Naomi Campbell and Lady Gaga.
Originally appeared in The 30th Birthday Issue, Pre-Fall 2010.



