Jocelyn Lloyd grew up in the luscious landscapes of a farm just outside Hay-on-Wye with her sister and two cousins. Chancing upon ‘Wink’ A Manual of Graphic Techniques by i-D’s Creative Director, Terry Jones, young Joce instantly developed stars in her eyes and used the book as a regular source of inspiration. Today she divides her time between making magnificent websites and magazines as our in-house Designer, filling the world with fabulous floristry as a Co-Owner of Jam Jar Flowers and frolicking with her boyfriend, the awesomely entitled Bugsy Riverbank Steel.











