With ‘Italy, Texas’ 55DSL continue their life on the road by exploring the perfect home from home.
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“Nothing behind me, everything ahead of me, as is ever so on the road,” Jack Kerouac wrote in On The Road. With these words echoing through their creative souls, youth fashion brand 55DSL continue the beat with an exploration overseas for their Spring/Summer 13 campaign. Having taken us all on a beautifully abstract, epic road-trip through Italy last season, they found the perfect travel buddy in filmmaker Aoife McArdle. Venturing overseas they settled in the ideal home from home in the small town of Italy, Texas. Captivated by its community, the acclaimed Irish born director tells the tale of unique and unconventional friendships. The story traces 24 electric hours in this different Italy. Narrated by Hunter, one of the Texan town’s inhabitants, the film focuses on the deep bond that Italy’s close-knit community shares with its animals, both tame and wild. Look right, thumb up, hit the road and go on the hunt for the wild souls.
The film officially launched on Monday March 4th on facebook.com/FiftyFiveDSL
Text: Steve Salter
Images and film: Courtesy of 55DSL