Notes of cedarwood, bergamot, patchouli and cinnamon fill the room as Joey Essex casually strolls in, bronzed, coiffed and confident, brandishing the whitest smile ever. Ever.
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Brentwood’s answer to Justin Beiber, Master Essex is the club promoter turned television icon of Towie, who dates page three blonde bombshell Sam Fairers. Now listen, do you hear that? It’s the sound of a thousand hearts breaking. Paying immaculate attention to pampering and perfecting every follicle and pore on his pretty face and body, Joey Essex is famous for looking Ken doll buff, 24/7. Chatting fast, saying whatever comes into his head, Joey’s charm is his innocence. Enthusiastic like a puppy and completely comfortable in his own skin, the 23 year old zodiac dresses loud and likes attention. Rewriting the dictionary with his self-coined, crazy sick slogans, Joey Essex has quickly become an mainstream cultural influencer of trend. Now the proud owner of bespoke men’s fashion boutique, Fusey, located down Brentwood, the multi-talented fashion buyer, model, reality TV star, event organizer and all round entrepreneur Joey Essex chats to i-D about how his life has changed since he became famous, whilst grooming duo Danielle and Nicole Kahlani explain how to get that signature Essex look.
1. Saturate the hair entirely in a light preparation spray, then apply a thickening spray to roots and work product through the hair.
2. Spritz a light covering of texturizing spray over the top layer of the hair for a matte texture and natural wave.
3. Blow-dry hair back with a small round brush.
4. Work a texturing cream through the hair from root to tip using only fingers.
6: Finish the look with Bumble and Bumble Sumo Tech Wax, working product through thoroughly and being sure to break up any build up.
7: Set the hair with, a light mist of hair spray.
1: Clean the skin using a deep facial cleansing wash, followed by a rich moisturising cream.
2: Spray tan. An essential for the trademark Essex look. Apply a light mist of Fake Bake, evenly over the face, blending well with a buffing brush.
3: Blend Lip Revive by Elemis into the lips for hydrating look with matte finish.