Looking good comes effortlessly to a blessed few, Don, Dave and Ziggy let their hair down in new season Goodhood.
SSERPRESS make metal and have long hair. Fashion outlet Goodhood stock a bespoke collection of seasonal collections from trend leading brands. Collaborating to organise a night of loud music and good style, brand and band come together for the inaugural Goodhood presents event, scheduled down at Dalston drinking venue Powerlunches next Thursday. Don, Dave and Ziggy got dressed and undressed on camera for i-D online while Kyle Stewart, co-director at Goodhood, gave us the low-down on what they have in the diary.
Why did Goodhood choose to work specifically with SSERPRESS? We had seen SSERPRESS play The Shacklewell arms early last year and really related to and appreciated their genuine DIY aesthetic, their sound was honest and raw and they were totally just doing their thing – we really respected that. They also look rad.
Who’s going to enjoy SSERPRESS? Old school metal heads, kids brought up on 90′s American grunge, ravers and drunks.
What music is played at Goodhood HQ day to day? Anything from Vondlepark to Depeche Mode to Wu Tang, The Stone Roses and a lot of Hacienda classic.
How long have you been buying for Goodhood? 6 years
How would you characterize your own personal style? Laid back California sunshine shining on a Shibuya crossroads.
What 5 things can you not function without? Communication, respect, loyalty, drama, passion.
Chat me through a typical working day for you? Meetings, stressing, achieving, processing, dreaming and believing.
Talk us through your processes when considering what lines to stock for new seasons? It’s an easy consideration for us as we only buy products that fit with our idea of the aesthetics and style of the store. There are many things we might consider in an instant, such as; can we shake the hand of the man who started it, what’s the worst thing they do, what’s the soul of the company and what does it represent?
When working with big brands such as Paul Smith, Levi’s Etcetera, how do you maintain your independence? With these companies often our relationship goes beyond the sales person and into the design side. For instance, with both Levi’s and Paul Smith many of our close friends are involved in running them and therefore we have a more personal interaction with them. Paul Smith actually visited us when we were in our infancy, to not only meet us but to pass on some advice. This for us is representative of a company that still has a vision and is led from the front.
How do you source the photographers you choose to work with? We are super tight on our brand image so only work with people we trust and respect, they are often friends or friends of friends.
What new brands will you be collaborating with in 2013? There’s a couple of projects in the pipeline that we can’t mention at the moment but we are looking forward to collaborations with Soulland & Universal Works.
Text: Milly McMahon
Images: Stephanie Sian Smith
