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February 22, 2013

Believe in Meat AW13

Originally broadcast live on Don’t Watch That TV on the eve of LFW, Meat’s autumn/winter 13 show is now available in an exclusive 5-minute edit for i-D produced by Logo and Just Jam. Look, listen and learn…

 

On the eve of London Fashion Week, Alis Pelleschi and Bo Claridge hosted a futuristic green-screen fashion show for their cult latex label Meat, with interactive visuals and a live DJ soundtrack by the amazing Total Freedom from LA. Up on stage models Mulan, Simona, Abigail, Cherry, Jada and Julia showcased the autumn/winter “Believe” collection of tight power-dresses adorned with positive-thinking slogans “Born to Succeed”, “Education is Power” and “Expand Your Brain”, and these visuals were thrown into a rabbit hole of internet psychedelica and streamed online. Alis explains, “We wanted the collection to embody the power of knowledge and learning, created for the modern day, intelligent business woman and to reimagine the power suit through latex dress pieces.” Look, listen and learn…

meatclothing.co.uk

Text: Dean Kissick
Film: Logo and Just Jam

Music: Total Freedom

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