NEWGEN MEN

It’s the second London Collections colon Men, which means two things: first, that the first one worked, and second, that our city’s about to flood with the best looking boys in the world.


Breaking in the new year with a sweat, photographer Nicole Maria Winkler and stylist Leanne Trigg shoot models Lewis and Chris in 2013′s NEWGEN MEN designers’ current collections. Come Monday morning, we’ll be sat, wearing trainers because it’s mens week so we can, watching our favourite bunch of people spread their feathers and show off their hard, hard work. Here, the seven NEWGEN designers tell i-D online about what’s coming up in their new collections, and why they think London Menswear is buzzing. With Fashion East, NEWGEN and the independent DIY contingent all bringing their game, London Collections: Men is about to show the world what new fashion means.

britishfashioncouncil.com

Text: Sarah Raphael
Photography: Nicole Maria Winkler

Styling: Leanne Trigg
Grooming: Anne Sophie Costa at One Make Up, using Catwalk by TIGI
Models: Lewis at Select and Chris Tanner
Styling Assistance: Chelsey Clarke