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Previous collections gave rise to the elite ‘Martine Rose Gang,’ a group of street-wise, well-dressed boys sporting innovative textures printed with entirely different ideas, making them distinctly identifiable as Martine men. AW13 was inspired by Rastafarian rites and rituals, the idea of status but not materialism and obviously style over wealth.
Here’s five things you need to know to be in the Martine Rose Gang:
Presentation is everything: Don’t be shy, Ms Martine had her boys turning 360° on a rotating pedestal in more of an interactive installation than a runway. Make sure you can be admired from every angle!
Wear a label: Denim jackets were emblazoned with ‘Expect Perfection’ while hoodies and bomber jackets were fully flannel and covered in a colourful collage of beer mat prints with pub-style tea towels hanging out of baggy back pockets.
Bring it! Transforming details from the luxurious uniforms of Church nobles and Ethiopian Emporers into modern ghetto garbs, T-shirts, hoodies and sweatshirts were paired with fur-trimmed, barely there cropped bombers and billowing leather-look trackies. Attitude is key.
Age is just a number: All looks were displayed on just three models of varying ages and ethnicities, showing the maturing of the Martine Rose boy.
Get a bowl cut: There was a seriously Seventies vibe when it came to hair-styling. Look forward to a revival of the East-end mop-top.
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Text: Felicity Kinsella
Photography: Chris Dadey
