For AW13 the denim deities didn’t disappoint with innovation aplenty and a RAW-ing Michael Madsen. i-D’s Joe Cohen travelled to Berlin to experience G-Star RAW live.
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The G-Star AW13 collection, unveiled at Berlin’s Bread and Butter trade fair, was another demonstration of the denim brand’s commitment to craftsmanship and innovation. There were clear influences from vintage 1940s servicemen and women – military style jackets with gold badges and long trench coats complete with knee high leather boots and comical, yet a touch scary, 1940s air goggles. Drawing on their influence from industrial design, they continued their innovations in 3D denim, with jackets designed using paper patterns, allowing for greater freedom of movement, and the modern A-Crotch, an original design identified by its angular A shape and exaggerated pockets. Key styles were the Charlie pant, with a tapered fit and worn-in knees, and a range of contour tops for women, designed to follow curvier lines, the 3301 range for men continuing with its broad range of 5-pocket denims, and the 3301 Jeg Skinny for women, a special mix of cotton, lycra and polyfibers designed for greater movement and to feel like a second skin.
Just when it seemed like G-Star’s innovation had peaked with a denim jacket designed for a skeleton dog, because every dog owner needs a denim jacket for their pooch, even in the after life, cinema legend Michael Madsen walked onto the runway wearing a highly tailored denim jacket with a handy collection of slots for your average large knives and an axe, not forgetting the two slots for machetes at the back. Before a large roar, see what they did there with G-Star ‘Raw,’ Madsen sat down and read a poem. Genius. The perfect jacket for a bit of lumbering in the forest, before settling down on the porch for a spot of poetry and lemonade. Far from controversial as some journalists would have us believe, this was drawing on Michael’s famous cinema roles and combining it with a very practical piece of clothing. If there was one must have item on the runway, this was certainly it.
Text and Films: Joe Cohen
Music: Deadfader
Images: Courtesy of G-Star
