“Yours is the Earth and everything that’s in it, And – which is more – you’ll be a Man, my son.” Rudyard Kipling
i-D Fashion Editor Elgar Johnson and filmmaker George Harvey showcase the SS13 G-Star by Marc Newson collection in a knock-out film featuring boxer and model Ryan Pickard.
From Elgar: The idea behind the film came from the simple fact that I really liked and wanted to work with the G-star by Marc Newson collection. I felt that the best way of showcasing it was through movement as apposed to pictures, as I wanted it to really come to life. I had been watching Kickboxer, the Jean Claude Van Damme classic, the night before and just wanted to do something that showed a bit of aggression, but not in a violent Saturday night streetfight in Luton way… More like the Prodigy “no good” video. Ryan was the perfect choice of model; he looks great, is tough as nails but has immaculate manners. And George Harvey, who directed the film, was always the man for the job, bringing some great ideas to it, alongside Rufai Ajala. George is so great at bringing a brilliant sense of calm as well as explosion to his films and really engages with the subject. The team that worked on the film have done a really brilliant job and I really hope it is enjoyed by as many people as possible.
From George: “The white dust is supposed to mirror the paint splashes on the clothing. So from a visual side the explosive boards and dust represent the destruction of the painted hoodie and jumper.”
Film: George Harvey
Styling: Elgar Johnson
Music: The Grid – My Nu Leng
Ryan wears all clothes G-Star by Marc Newson.
