Following in the footsteps of the haute of the highstreet: Cos, Cheap Monday and Monki, & Other Stories is the brand new brand from the H&M group bringing a touch of Swedish chic to our capital.
Catering only for the ladies, & Other Stories are keeping their cards close to their chest, revealing only snippets of concept and collection before their SS13 launch. So far we’ve caught glimpses of polaroids, party dresses, heels and handbags from mood boards and their first cinematic story, Shoes. Shown for the first time right here, Rose Revival is the second story the brand expose, inspired by one of the scents of the beauty body range. The 30 second flick takes place in the blink of an eye. Explosive, innocent and de-saturated, Rose Revival brings romance of a new order. It’s a clever move, creating a reputation ahead of time and building their own hype. The future is rose-tinted.
Text: Felicity Kinsella