The trip began with a pep talk from Marathon world record holder Paula Radcliffe, followed by a run through Tiergarten Park. Later, i-D enjoyed a dinner and chat with Paula, who spoke about her training, her family and Nike’s support. She even showed i-D pictures of her foot during a major injury and described the physical and mental side of her recovery.
The run finished up in the park’s Teehaus where the Flynit One shoe complete with the Lunar Sole was unveiled in a beautifully bright spider web installation. The Flynit One shoe is made from single threads eliminating the waste that comes from the use of multiple materials.
The next morning saw the launch of The Nike Studio Wrap. The wrap was a huge challenge for its designers who observed and took part in Yoga, Pilates and Barre classes before developing a product that covered and supported women’s feet while maintaining the feeling and freedom of bare feet. The elasticated criss cross straps and added ribbon offers support to the arches and the sole’s silicone padding gives traction that helps the wearer stay gripped in a downward facing dog. i-D can vouch for this as we tried and tested the shoe in a Yoga class held by master trainer Buket Akkus.
Later, Buket led an indoor training class and we were joined by 200 Meter Olympic gold medalist Allyson Felix. Allyson wore pieces from the Spring\Summer 13 Nike Sportwear collection that was launched with an installation later that night in Spindler & Klatt.
Also launched were the Air Max 2013 which built on the classic features of the 90’s Air Max with the integration of some of Nike’s newest technology and an array of super bright colours. Impossible is nothing.