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The Moncler Gamme Rouge show was a sensory over-load: with a feast of flesh, a seaside setting and flexing musclemen. Recreating a sun-soaked Italian beach, Giambattista Valli was one of the few designers this season to remain optimistic about the prospect of summer sun. While many thick furs and leathers have found their way down runways in New York, London, Milan and Paris, Moncler stayed upbeat, opting for swimsuits and teeny tiny shorts. The show opened with a series of fresh white looks that combined Moncler’s sporty side with Valli femininity by mixing mesh fabrics with floral lace and frills. Then followed exquisite, light reflecting sea-printed metallic dresses that flickered and bounced around the room. Lengths were kept super short and silhouettes clean and simple as you would want them to be in the heat of the sun. Valli played around with his placement of peplums and frills, keeping them waist height and above for girlish fun but dropping to hip level for his more sophisticated evening looks. Fun in the sun though it was, Moncler Gamme Rouge certainly had serious fashion credentials.
Text: Ger Tierney
Photography: Mitchell Sams
See all of our SS13 womenswear coverage here.