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Tesco – Every little helps. Not the most obvious fashion reference but totally refreshing on a hot September day. So London fashion is always celebrated for its creativity and rebellion and Maarten Van Der Horst did us proud, bringing back the British spirit of punk from the 70s and making a concise comment about throwaway fashion, printing Tesco shopping bag logos in plasticy materials alongside leopard and zebra print. It was genius, because who says animal print is any more a relevant fashion statement than a Tesco shopping bag – and not even the up-market ‘bags for life’, these were mimicking the cheap, can’t take more than a carton of orange juice bags. Adding to the irony, Ver Der Horst printed his patchwork of satire on very classic shapes: belted trench coats, chic one-shoulder dresses and high waisted trousers. Swarovski crabs, sharks and bats appeared randomly on coats and safari shaped playsuits and there were some louder, more overtly punk looks in the mix too with cut up logos in bright reds and yellows and more severe, street-style tailoring. To finish were a series of Bowie shaped trouser suits with panels of metallic gold splashed over pinstripe. It was all over the place, in the most punk of ways. The collection marked the Dutch designer’s third season with Fashion East, and you can tell his confidence has grown. King of kooky print, Van Der Horst has made his name, now he’s using it to say what he wants to say.
Text: Sarah Raphael
Photography: Mitchell Sams
See all of our SS13 womenswear coverage here.