Co-founder of break out beat Barcelona club night turned electronic imprint, Digital Delight, Sishi Rosch is a synth freak. Laying down dirty disco, he makes music for those who refuse to retire when the sun rises.
Working from his home studio, dressed down in a wife beater and jeans, Sishi Rosch lives to make music and makes music to afford to live. First studying business management in Barcelona, Sishi now runs two successful dance music labels, Digital Delight and Sultry Vibes. Working around the clock with mate and long-time collaborator Miguel Puente, his ambitions are fully focused on moving the underground electronic music scene further to the fore, supporting and promoting more left wing artists commonly overlooked by commercial, major labels. Crafting his own progressive sounds using a Juno 106 and Korg MS200, Sishi cites Steve Lawler as his gateway into dance music and right now is blasting Egyptian Lover on repeat. i-D caught up with half-shaved, tattooed tyrant to get fully tuned up and chat shop.
What track will always get you out of bed in the morning? I really don’t have a single track that I listen to every time I want to feel optimistic, although I do have to say that every time I hear a Com Truise track, it just oozes nostalgia and sentiment. Makes me feel good.
Where are some of your favourite venues to play in Barcelona? I really like Macarena Club, it’s this really nice micro-club in the centre of town with great sound. Macarena Mar is a great venue located right on the beach, this place gets thousands of people on a good party. Be Cool is a proper little underground club.
What new European talent are you into at the moment? Amine Edge, DeMarzo, Wildkats, No Artifical Colours. And I definitely have to mention Jesse Perez, Miguel Puente and the rest of the Digital Delight crew like Damian Uzabiaga & Diego Moreno, I’m a big fan of their work.
How did you first get signed? I’ve been making music for a couple of years now, but I think it all really started after my best friend Miguel and myself played at last year’s OFF Sonar party at the W Hotel. We played a really good set, and that’s the first time people really heard “our sound”. We had a lot of great feedback after that gig and then immediately good things started happening. We feel really honoured by what’s been happening with our music.
How do you measure quality when it comes to music? I really like to listen to a track more than one time. Then I really focus on the elements that it has, the melody, percussions, etc. I think all music is beautiful in its own way, some just has more quality than others I guess.
To what extent does the music made by the people you’ve signed affect your own creative processes? I definitely have had some inspiration by artists that I’ve signed. There are so many talented artists that have released on both my labels, subconsciously I think that they have expanded my musical tastes.
You studied business management in Barcelona. To what extent did an understanding of how the business world works help you sell your music?
I definitely think that my business roots has helped me run my labels successfully. It is very important to know what happens “behind the scenes” if you know what I mean. It’s not just making music and that’s it, there are so many different aspects like marketing, distribution, promotion, etc. that are very important to know to be successful in whatever you do.
Who is your hero? My Mom.
What comes next? Dinner :)
Text: Milly McMahon
