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Holly Fulton’s show notes quoted Mexico as the destination for spring/summer 13’s free-spirited girlie girl, but it might as well have been Miami and its art deco architecture – so essential to the designer’s aesthetic – which infused the 1960s Americana collection. Betty Draper goes to Florida, you might say, and it wouldn’t be a foreign reference compared to Fulton’s back catalogue of divas-go-abroad influences, which have previously seen Joan Collins on a cruise and Coco Chanel on a fishing trip. Fulton’s work is a lot of fun, but it never gets funny. Indeed, when she turned a traditional flower-embellished basket-weave beach bag into a series of dresses, and showed jewellery hinting at the kind of gems tourists bring back from beach holidays, she managed to maintain the all-empowering glamour which must always be the main component in a Holly Fulton look. It was easy, breezy, beautiful – but with a lot of attitude.
Text: Anders Christian Madsen
See all of our SS13 womenswear coverage here.