EDUN. New York, 08/09/12

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Military is already a huge trend for AW12, and it now looks set to continue well into next summer too. EDUN’s extremely wearable take on utilitarian chic could have leapt right off the catwalk and into many an editor’s wardrobe. Founded by Ali Hewson and Bono in 2005, the New York brand’s reputation has snowballed in the seven years since its inception into a go-to destination for effortless wardrobe staples with a conscience (Edun was founded on the commitment to encourage trade in Africa). For SS13, designer Sharon Wauchob explored the contrasting relationship between military toughness and soft femininity, teaming rugged army green jackets and camo cargo pants with breezy silk blouses and skirts in hand-drawn florals. A sleeveless trench in bright peach was the perfect definition of spring bright brilliance, while the strappy bustiers worn over washboard stomachs added a tough ready to face whatever the world throws at you vibe. But the must-have pieces had to be the crocheted garments which were created by a team of nuns in Kenya.

edun.com

Text: Holly Shackleton
Photography: Mitchell Sams

See all of our SS13 womenswear coverage here.