Run pretty and get in the game; sportswear giants Nike get an A.P.C make-under.
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Last night the effortlessly cool packed out-shop and street at the launch of the A.P.C X Nike collaboration. High-tops and heels pounded the pavements outside A.P.C’s Redchurch Street store to mellow beats courtesy of Metronomy’s Joseph Mount, whilst inside the fashion pack were falling heels-over-head for the subtle sneakers. A.P.C founder and designer, Jean Touitou pulled shapes from Nike’s most loved, sprinkling the b-ball friendly Dunks and hip-hop Air Max 1’s with some French panache. Dunks came in three hues of white on white, blue on blue and autumnal brown (nearly the French tricolor!), whilst the Air Max’s were navy with an emerald tick and a thick china-white sole. Nike kicks are no longer solely for slam-dunking superstars and hoop-shooting hipsters, these are meant for the well-dressed and understated, a sports shoe for the less-is-more A.P.C lover. i-D online shot a few questions about the collaboration across the channel to Monsieur Toutitou:
Was it difficult fitting Nike’s heritage style into the A.P.C aesthetic? Easy as walking. Have you designed these for sports or style? Style only. I would use another brand for sport! Do you have a muse for this collaboration? A muse? Hell no! Which is the city with the best style today? I like good spirit and behavior and do not care about style, city vibes-wise. Do you remember your first pair of trainers? Sorry no I don’t. I am not into the sneaker fetish business.
Text: Felicity Kinsella
Photography: Christopher James