will.i.am creates fist-pumping music, unashamedly designed for having a good time to. Like a knickerbocker glory, his music is a guilty pleasure that the whole world has trouble resisting.
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Creating bewitchingly catchy tunes with the most influential pop artists, William James Adam has established himself as the go-to-producer for number one smash hits. Finding fame with The Black Eyed Peas, he topped international charts for more than a decade. Releasing six studio albums, shifting hundreds of millions of records and winning many mantlepieces worth of prestigious awards, Will could have retired after The Peas went their separate ways, but obsessed with his chart anthem quest, he took on the the challenge to become the world’s number one commercial music producer. Attracting an entourage of pop’s most iconic women, Cheryl Cole, Nicki Minaj, Jennifer Lopez and Britney Spears all got behind the cornrowed, beat-matching machine in the production of his first solo album #willpower, due for release later this year. As he tops the UK single chart, i-D online swung by Mr i.am’s hotel room to chat about his deep-rooted passion for hardware technology.
Text: Milly McMahon
Photography: Chris Searle
Film: Jayga Rayn