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If there is a perception amongst those who find fashion insignificant that what is shown on the catwalk isn’t what is worn in real life, they need only look to Hermès to be proven wrong. Véronique Nichanian isn’t one for a fast fad or a loud showpiece, and her SS13 collection for the old saddle-maker was a perfect exercise in why the Hermès way works. Sportswear elements were featured throughout, for instance in a mesh jumper with raglan sleeves, or in performance pieces like a lime windbreaker or the grey sneakers worn throughout the show. With it’s easiness and accessibility, the collection painted a portrait of the extreme luxury version of the kind of men, who’d most of all like to wear sweats all the time if they could. Here, everything was simplified. There was less fuss and more quality. Even the formal segment was easy: sharp suits and tuxedos were styled with buttoned-down shirts and shoes sans socks, hinting at an image of an Hermès customer, who might have excellent taste but doesn’t faff about with fashion.
Text: Anders Christian Madsen
Photography: Mitchell Sams
Click here to see our SS13 Menswear coverage in full.