Where once explorers were the types to battle against the elements, venture to new lands and slap flags at the summit, discovery in the 21st century is a whole new ball game and Adam Bryce is pitching hard.
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First stepping into the cyber-space spotlight as the founder of fashion and culture hypemachine slamxhype.com, Adam has since added many a virtual string to his bow. Broadening his online portfolio and consulting with clients including Nike and Levi’s, he’s one of those future engineering folk.
Launching the latest addition to his bookmark-bar-busting set of sites earlier this year, he placed a firm foot on cyber-soil with POST NEW. A reaction against the fast news culture running rife through the internet landscape, Adam set his sights on combining the strict discipline and standards of traditional journalism with the scope and modernity offered on the webwaves. The considered content POST presents offers discerning folk a remedy to the enlightening but often bedazzlingly, visceral world of internet reportage.
After a successful first few months speeding through cyberspace, this week POST NEW shifts into hyperdrive as it launches The Breaks. A subset of the site, The Breaks is a content accumulator driven by a team of taste-making trailblazers from across fashion, music, film and culture. The star-studded roster -including OHWOW co-founder, Aaron Bondaroff, i-D Music and Features Editor Hanna Hanra, and publicity extraordinaire Mandi Lennard- update the world wide wonderful with their multimedia musings. Here, i-D online chats with the pioneering Prince of HTML about what’s now and next in the world of POST NEW.
Can you describe yourself in 140 characters? Obsessive compulsive with an attention span of about 30 seconds. Constantly moving #nevernotworking
Whatʼs the first website you look at in the morning? Embarassingly Facebook, then slamxhype.com. For some reason checking Facebook makes me feel like I’ve caught up on what my world has been up to while I’ve been asleep. Everything you read on the internet is true right?!
Whatʼs your guilty pleasure? M&M’s. Is that what you meant? Even if you meant something else, that’s about as bad as I get these days.
What one track opens your SS12 soundtrack? Beastie Boys ”Make Some Noise”. I really think we need something bigger. We’re due for someone to ”Make Some Noise” in my opinion. When I go to shows and look through collections, I’m always impressed with the standard, there are great collections from SS12, Alexander Wang, Givenchy, Adam Kimmel, Proenza Schouler, Celine – they are all great collections of clothes. But! I think we need some real noise again - we need someone to step up and set a tone.
Which three YouTube video do you think no-one should live without?
1) I love Ricky Gervais… and love this.
2) Found this on richardsonmag.com the other day, it’s brilliant.
3) Fashion hip-hop is the best new genre of music. This is an example.
Youʼre having three people for dinner…
- Living or dead, who do you invite? Joseph Beuys, Matthew Barney and Andrew Richardson. It sounds a little like a working man’s club doesn’t it?
- What do you serve? I think we would have some sort of ‘everyone makes their own pizza’ – an interactive dinner!
- What party game do you play when youʼre done? That game when you put a celebrity’s name on each other’s forehead and try to guess who you are.
Whatʼs the past for POST NEW? POST NEW came from my desire to create something genuine online. Something that didn’t exist in order to fill a gap, feed a demographic or house advertising, but something that came from my own little mission to curate a world where the streets meet the commercial. The first few months of the site were about setting a tone, building a team, looking at the way people use the site. I wanted to create something that was a real online magazine. Look at the way printed magazines did things properly and see how we could use the positives of the web to do this better.
Whatʼs the present for POST NEW? It’s all about The Breaks right now. Mandi and I have pulled together a truly amazing group of people all motivated to have their say. Blog networks have been done before, I’ve personally run numerous and been a part of many others, but The Breaks are different. The timing is right, the people we have chosen are genuinley making changes in their field, they have #trill voices and understand how the web and the platform or POST NEW can make a difference. Mandi Lennard is driving The Breaks and doing an amazing job at bringing it all together. The present is about gathering all these voices and setting a new tone as ’our’ voice.
Whatʼs the future for POST NEW? I want the world to know about POST NEW. I want the world to know of the creatives we feature and the places and people. I want this to create a new way of thinking and above everything I want people to look at digital publishing in a new way. I need to push things to the next level to achieve this. We need to create bigger content, we need to create more video. We need to make everyone aware of what we are doing and to understand why they should get behind this. Whether it be as creatives wanting to contribute or the community wanting to share and learn. The future is about developing off the base we have set and reach.
Text: Sean Baker
Images collected from The Breaks, POST-NEW.