In The Lights, Camera, Action Issue, i-D Fashion Director, Charlotte Stockdale and photographer Norbert Schoerner got snap happy, shooting our favourite non-Olympic sports…
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With a mixture of models, artists and actors hopping, twisting and blind-mans-bluffing away in front of the camera, Charlotte and Norbert put some of SS12′s finest fashions through their paces in the editorial. We left the hurdling and high-jumping to the professionals and started celebrating London’s Olympic year with a spot of sack-racing in Stella McCartney, tugging in Moncler and much, much more besides. And as sweat beads tumbled, adrenaline pumped and competitive streaks came out in all, i-D Fashion Contributor, Katie Lyall was on hand to lend i-D a sneak peek behind-the-scenes as the shoot unfolded in Tokyo.
On your marks. Get set. Go!
Photography: Katie Lyall