Golf wang, swag, pink doughnuts, tie-dye and broken limbs, Odd Future’s bad attitude has earned them a fanatical, international following and now their very own chain of pop-up sweatshops.
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Attracting throngs of lip-snarling, cap-wearing lads and lasses down to their Brixton gig last week, Tyler and his anarchic crew packed out the O2 Academy with a buzzing bunch of die-hard OFWGKTA wannabes. Fuelled by testosterone and throat-curdling, angry rap battling, Odd Future have manifested a movement, disciples who follow their every move, copy their every outfit and memorise every one of the troupes lyrics. Encouraging peng girls to get loose and boys to act bare brash, the team of head-bobbing, fist-pumping Odd Futurists who loyally follow Hodgy Beats, Earl Sweatshirt, Domo Genesis, Mike G, Frank Ocean, Left Brain, Syd tha Kyd, Matt Martians, Jasper Dolphin, Taco and L-Boy lead are a force to be reckoned with.
Opening pop-up clothing shops here, there and everywhere as they tour the land, the Odd Future hype machine is fully global and out of control, cladding their clan in a uniform of tie-tyed tees and brand emblazoned caps. i-D online hung out with the All-American ballers down at their East London pop-up and shot some snaps of what we saw…