Is there nothing she can’t do? VV Brown, the Island Records singer/ songwriter/ producer has turned her talented hand to fashion in her new online venture, VVVintage. Here the lady of the hour tells i-D online all about it and shares some snaps from the get-down launch party.
Click images to enlarge.
vvvintage.com, an online vintage store and platform for designers focused on sustainability, was all about partying last Friday, in aid of the unique concept of bringing your second-hand clothing to be upcycled and reinvented by the vvvintage team. Designers Claire Barrow, Marc Rose and Rasha (launching on the site on the 20th of this month) are pioneers of the upcycling ethos, delivering amazing collections of reinventions to the store, with 10% of the profits going to Oxfam.
Eight hours of set design, six hours of putting up balloons, several bruises on the hands of our small team – Emma Rois, Dan Price, Lola Peach and myself – all in a small underground venue in Dalston called Passions, reminiscent of real Jamaica. This wasn’t your usual set up for a party. A room filled with the VVVintage logo splattered wall to wall, a balloon sculpture, 80′s TV’S stacked with postmodern visuals, sweaty bodies dancing to DJ’s such as the Work It girls, Radi Dadi, Fred Butler, Blackfoot Phoenix and Larry B, all contributed to an amazing, special night.
People danced hard and it was one of those moments where you felt like you were packed in your bedroom listening to your favourite jams. “Sustainability” in fashion was the celebration of the night, a concept VVVintage holds high, whilst people rocked out singing along to Jai Paul and Little Dragon.
Text: VV Brown
Photography: Simon Archer Hurlstone
With thanks to Loren Platt.