Launching their very first UK standalone store with a night of music, mayhem and monkeying-arond, Scandi clothiers Monki have flung open their freshly polished doors.
Click images to enlarge.
Exploding onto the hallowed grounds of Central London’s fashionable Carnaby St, Monki welcomed party-goers over their threshold last night with a poptastic party featuring DJ’ettes Yasmin and Icona Pop. Opening a cave like high-street space, oozing Scandinavian style, the boutique’s interior decor is inspired by the ocean; decked-out with shipwrecked carousels and azure coloured curiosities, an all-girl lineup of artists and DJs took turns behind the shop-floor’s straight-out-the-box decks, playing crowd stirring sets which got everyone dancing. i-D online popped down to the party to chat with the freshly recruited Monki massive to find out who they are, what they’re wearing and what they get up to when they aren’t working their new 9 to 5s.
Pictured from left.
Nor Toma, PR Manager
What are you wearing? Monki leather jacket, Doc Martens, Marc Jacobs backpack, Acne neck piece, a velour knitted sweater and Monki leggings. What’s in your pocket? iPhone, Marc Jacobs wallet, lipbalm and candy. What’s now? Spring! What’s next? A dog and loads of travels.
Anna Loncar, Sales Assistant
What are you wearing from head-to-toe? Accessories from Monki, a cos shirt and Doc Martens. What’s on your must-have list for SS12? Platform shoes. What’s the last track you listened to on your iPod? ‘Holler’, Spice Girls. Which one person, alive or dead, would you be most excited to serve in the store? Justin Bieber, trust me. What’s now? London. What’s next? Jamaica.
Melinda Kansson, Visual Merchandiser
Define your style? Attitude, boyish, lipstick, relaxed and variation. What are you wearing from head-to-toe? Cheap Monday jeans, Monki singlet, Auue blouse and wedge boots. What’s on your must-have list for SS12? Monki denim vest in lime, denim shorts, the long beige blazer, and sunglasses. Monki’s accessories are amazing… Lots of them! What’s the last track you listened to on your iPod? ‘The Boxer’, Simon & Garfunkel.
Text: Milly McMahon
Photography: Ceci Ferraro
See more from our i-Work series here.
