The first part in our new i-Work series focussed on the folk behind the best storefronts in the land, we catch-up with the A Team working in the latest addition to Shoreditch’s retail treasure trove, Carhartt, Work In Progress.
Click images to enlarge.
Longtime delivers of straight-down-the-line, pretty and practical workwear, Carhartt make a sartorially savvy move with their new offering. With bespoke joiners Brushplanes doing a prim and proper job on the shop-fit, working their magic on some pretty wonderful woodwork in the store, a perfectly simple and discreet stage is set for the Carhartt WIP garms to do the talking. With a bunch of fresh new offerings packed into the shop to mark the momentous occasion, there’s reasons aplenty to brace the wild, wild East for a visit. Teaming-up with Japanese brand Neighborhood, Carhartt have produced a limited edition tee and an umbrella manufactured by London Undercover in a pretty major monochrome colour way. And with the store popping-up just around the corner from i-D Towers our lunch hour shopping trips are looking pretty packed with Carhartt joining fellow ‘ditch dwellers, MHL, Present, Goodhood, APC, Sunspel and Hostem! If yesterday evening’s launch party is anything to go by the store will be attracting queues around the block in no time and with that we issue i-D online’s top-tip for weekend ahead: hot-foot it to East London’s budding menswear mecca A$AP! But before you dash, catch a breath with some of the Carhartt crack team putting the shake into Shoreditch High Street.
Pictured from left.
What are you wearing from head-to-toe? Neighbourhood X Carhartt black T-shirt, Hooded Idol jacket in black, slim pant in Chicago black denim and Watch cap in dark brown. How did you find yourself working in the new Carhartt store? Charm, raw natural talent, (luck) and a good friend. What’s on your must-have list for SS12? Neighbourhood Carhartt umbrella (obviously) and new Vans Carhartt product. What’s the last track you listened to on your iPod? Dave Brubeck (my iPod is on in the store). Which one person would you be most excited to serve at 191 Shoreditch High St? Hunter S. Thompson (drinks after).
Laila, Retail Biatch
What are you wearing from head-to-toe? Howdy Shirt in blue fitter wash, W’ Ankle Recess pant in black and Palm belt in latigo. How did you find yourself working in the new Carhartt store? I put my hand up first. What do you get up to when you’re not working for Carhartt? Cycling, rock climbing and feeding my OCD. What’s on your must-have list for SS12? James Jacket in bog, W’ Ziggy Pant yazoo stripe and the Watch cap. What’s the last track you listened to on your iPod?’Concrete Jungle’, Wu Tang Clan. What’s now? Sleep deprivation. What’s next? Good times.
Where are you from? Norway. Define your style in 5 words? 5 different shades of black. What are you wearing from head-to-toe? Neighbourhood tee, Sid Pants in Carhartt brown. What do you get up to when you’re not working for Carhartt? Reading, running and roaming. What’s on your must-have list for SS12? Unit Bermuda Shorts, lots of Pocket Tees and the Carhartt brown Tramp backpack. Which one person, alive or dead, would you be most excited to serve at 191 Shoreditch High St? Tom Waits.
The new Carhartt WIP has now officially swung open its doors at 191 Shoreditch High St. What are you waiting for? Hop to it!
Text: Sean Baker