Louise Gray. London, 19/02/12

Click images to enlarge.

QR codes might not work IRL but they look amazing LFW… Sponsored by Cotton USA, Louise Gray showed labyrinthine QR maze prints on everything, from invites to dresses to sexy shoes. Apparently if you iPhone them you arrive in a digital technicolour wonderland! Besides those prints, Louise showed PVC baby-pink knee-length boots, mixtures of sparkly silver Panini sticker panelling and hairbands with blonde dip-painted extensions static-standing on end like trill 90s trolls. There were sexy lycra-fetish leggings, electric blues and fluoro yellows, beady embellishments and every other neon under Gravity’s Rainbow! Too many amazing analogue knits and digital prints to talk about, but this was a hyper-internet fashion explosion! Follow the QR code down the rabbit hole…

louisegraylondon.com

Text: Dean Kissick

Click here to see our AW12 Womenswear coverage in full.