Jeremy Scott presented a rabble-rousing AW12 collection starring Bart Simpson, the internet and all things hyper-real.
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For well over a decade, Jeremy Scott has been cheekily synthesising fashion, art, Pop, pulp, all things cliché and the giddy-up magic of his psychedelic vision! Dressing-up Miss Piggy, satirising cowboy culture, pioneering streetwear, launching faddish pop-up boutiques, appropriating garish art, and even showing up in hilarious B-grade daytime soaps. Not to mention his successful collab with sportswear machine Adidas. He shows us fashion as costume, commerce, kitsch, camp, lampoon, pastiche, theatre and low and high culture.
This time, the designer didn’t channel a particular theme, but rather expressed his customary mash of wacky but relevant motifs including America’s most adored yellow-hued muse, Bart Simpson. The show opened with bass-blasting electro-rave beats with cheers emanating from all corners of the room (a loud, unexpected shrill from backstage gave rise to spontaneous applause). What followed on the runway was a high-speed comical tour de force of Scott’s candy-coated universe: hallucinogenic dresses, skirts and shirts made from gaudy glazed silks and bedecked with fluffy faux fur and hair trim; maxi dresses and jumpsuits with laser prints of Simpson Jnr, Twitter-feeds and key-stroke characters; eye-popping neon knit leotards and impossibly cool denim jackets/pants splashed with repetitive day-glo patterns. It was fearless and ornery, just like Bart Simpson. And it induced symptoms of double vision, attention problems and hyperactivity. D’oh!
Text: Cody Ross
Photography: Mitchell Sams