Revamping the old-school classic sportswear and workman kit with craftsmanship perfection is the notion behind detail-driven designer, Margaret Howell’s MHL range.
Following the hype from the launch of the concept store in Tokyo in 2009, MHL has landed in London in another stunning but understated collaboration with architect William Russell. And what better place to set up shop than above a graphic design agency in Old Nichol Street, heart of Shoreditch and hub of young designers and established names alike. In line with Howell’s sleek, quintessentially English design aesthetic, the old warehouse was converted into a new space featuring straight stretches of shelves housing the neatly stacked, meticulously designed, chinos, parkas, plaid shirts and plimsolls. Sustainable design processes and cleverly chosen fabrics have attributed each garment a rare quality but kept youthful, comfy and down-to-earth. Utility clothing has been jolted back into action so get dressed and get to work!
Text: Felicity Kinsella