Here to please our wandering eyes on these dark and dreary days, Selfridges have assembled a pretty formidable menswear force for their ‘Bright Young Things’ SS12 windows.
Reece Crisp, Selfridges Buyer for Mens Designer-wear and Contemporary, has led his team in choosing some of the most exciting emerging menswear talents working out of London to feature in the windows of the yellow flag-bearing department store. And what a selection it’s proved! Mattsson, Andersen, Samson and Green make for a fiendish foursome, with each playing a key role in firmly establishing the new wave of British menswear talent on the fashion landscape. They’re the new names of the now and the big names of the future. As proven here, i-D are keen fans of the work of all four folk, and the distinct identity of each of the designers comes to the fore in their nifty window work. Selfridges’ serving of talent this year has got the fashionistas chattering ten to the dozen, so spit-shine your retinae and get window-shopping!
Text: Sean Baker
Photography (of Selfridges Windows): Poppy French
See annotations for additional credits.