Every year, MAC tell us what’s hot in the beauty world. Without them, we’d draw wibbly lines all over our faces. But with them, we’re better, stronger and 2012 times more beautiful!
For SS12, the power three, directors of makeup artistry, Gorgon Espiney, Lyne Desnoyere and Terry Barber decided on four key, wittily named trends to pull you through the winter months of facial discontent. These include: Ath-elite, Ore-inspired, Nouv-eau and Neon, concentrating on brows, eyes, lips with bleached brows and experimental lips respectively. Here, i-D online beauty contributor and makeup artist Lucy Bridge explains…
ATH-ELITE (images in order)
Athletic-Chic for the Ath-elite. This trend is all about wet-effect skin. It’s dewy, sporty and full of humidity. This is the ‘no make-up make-up’ look. New technology often inspires trends at MAC and in this case it’s the 3D effect for the skin, or “architecture for the face”, as Terry Barber says. Brows and a graphic liquid liner are the perfect accompaniment to this look. Sculpted, glossy, radiant and aerodynamic.
The question of ‘how tanned is too tanned’ is inevitable in the summer months. This season is all about warmth to the skin but with a more luxurious feel. Metallic sun-kissed skin with earthy tones accompanied by tan-related colours for the lips, cheeks and eyes.
Art Nouveau, with the spirit of 1920’s glamour, shows the soft side of makeup for this trend. Faded tints of colours to the skin give a romantic feel with a modernised twist. This is the darker side of romance and femininity at its best. Monochromatic colours are perfect to create a stained eye with seamless edges. Don’t be afraid of applying this makeup, it should be more un-done.
Pure, opaque, kaleidoscopic colours are the main focus of this dynamic, graffiti-inspired trend. Added pops of colour give the face beautiful detail rather than stamped, shocks of colour. Bright eyes, statement lips and aerodynamic brows are complimented with fresh, plump skin. Colour has to be spontaneous! Don’t think too hard about it. Slap and dash with pure colour and even pull out colours into the hairline.