With their beady eyes fixed on street casting, graphic design and art direction, Studio BOYO - the brainchild of Patrick Waugh and Joel Bough – is bringing a bucket-load of new to fashion.
Click images to enlarge.
Profiled in i-D’s Dreams and Aspirations Issue, collaborating with Consultant Fashion Director, Simon Foxton, and generally causing a sartorial stir with every step they take, Studio BOYO has gone from strength to strength in its short time in business. Here we present the boyos in partnership with damsel duo, Leonn Ward and Luci Ellis. An expert eye for casting, the shoot introduces three fresh-faced, street scouted chaps that bring an exciting honesty to the images. Inspired by their mutual love of hip-hop, Leonn tells i-D online, “corner liquor boys are the lick right now”, and with that they’ve whipped out this cracking set of snaps. Oh and the soundtrack to the shoot? Peso by ASAP Rocky. Tune in. Poise mouse. Browse.
Text: Sean Baker
Photography: Leonn Ward
Styling: Luci Ellis
Models: Corbyn, Khari and Javi
From left. Look 1: Corbyn wears hat Altamont. Shirt AAA at Topman. Trousers Carhartt. Socks Donnay. Trainers Nike. Look 2: Khari wears hat Nike. Vest Stussy. Trousers Carhartt. Corbyn wears hat Stussy. Necklace model’s own. Trousers Topman. Look 3: Corbyn wears hat Supreme. Jacket Polo Ralph Lauren. T-shirt stylist’s own. Trousers Carhartt. Socks Donnay. Trainers Nike. Javi hat by Bolshie. Coat Topman Shirt and shorts Stussy. Socks Donnay. Trainers Nike. Khari wears hat Stussy. Shirt AAA at Topman. Jacket stylist own. Trousers Carhartt. Socks Donnay. Trainers Adidas. Look 4: T-shirt Beyond Retro. Hat Supreme. Look 5: See look 1. Look 6: See look 3. Look 7: Hat Altamont. Shirt stylist’s own. Trousers Topman. Socks Donnay. Shoes Adidas. Look 8: Khari wears coat Polo Ralph Lauren. Vest aNYthing. Hat Nike. Trousers Topman. Corbyn wears coat Topman. Hat Stussy. Look 9: Vest, shorts and hat Stussy.
