One more talented North London rapper to add to the mix, Sincere goes i-N session.
Known to friends as Young Brandson, Sincere has been on the music scene for some time, working alongside chart toppers Wretch 32 and Tinie Tempah – and now the glory’s his for the taking. Music was ingrained in Sincere from a young age as his father produced/managed alongside Malcolm McLaren for the Sex Pistols for 10 years. Going his own way, Sincere took the root of footballer for Enfield Town at the age of 16, but had to drop out due to a knee injury. Some may say it was a blessing in disguise as he made the conscious decision to tap into his musical genes. Now 26, with 5 mixtapes, a clothing line (XYE Clothing, a collaboration with House of Billiam) and shares in a production company named YE, who produced Liock Essien’s ‘Love Drunk’, it’s hard to believe Sincere finds time to think. But find time he does, to listen to “everything from Yelawolf to Simply Red” and read Bill Newman’s Soaring with Eagles!
On the build up to the release of his album Yours Sincerely, to be released 2012, Sincere has been in the studio with Professor Green, Daley, Benny Scars and many others. Here he is performing his forthcoming single ‘Aint nobody like you’ (released 27th November, pre-order here). Expect to hear a lot more from this one.
Head here to see more from i-D online’s i-N Session series.
Text: Abuk Joseph
Film: Darren Rahaman
Sound: Greg Bond
