As part of i-D NOW – far-reaching pop-up, which featured an array of events revolving around fashion and culture – Matthew Beard starred in a multimedia project, demonstrating his remarkable versatility as an actor.
The 22-year-old thespian from Sheffield portrayed six characters from British society for a fashion story shot i-D’s Winter Warm Up issue. Earning international acclaim for his breakthrough in 2009’s An Education, Matthew landed a starring role in the spring/summer 2011 Burberry Prorsum campaign, and a cameo in their runway show for autumn/winter 2011. He currently features in One Day with Jim Sturgess and Anne Hathaway.
Throughout the i-D NOW shoot, Matthew’s interpretations of The Street Kid, The Prep, The Androgyne, The Geek, The Gentleman, and The Hipster were captured on film in an effort to give readers a glimpse into his extraordinary transformations, and his command of the different characters. Keeping in line with the multimedia concept and honouring Matthew’s craft, i-D conducted an interview with him in the form of a screen test – a practice used in showbiz to see if an actor is right for a certain part. Get The Winter Warm Up issue of i-D to see more Matthew and watch the two films here on i-D Online.
Clockwise from top left:
The Street Kid
Matthew wears coat Stone Island. Shirt, top and trousers Christopher Shannon. Shoes Nike. Cap New Era.
The Geek
Jacket and gilet Maison Martin Margiela. Shirt COS. Trousers Marni. Tie Richard James. Glasses Givenchy.
The Hipster
Jacket Cheap Monday. Shirt Polo Ralph Lauren. T-shirt Elliott Lane. Shorts Ksubi.
The Prep
Knit, shirt, shoes and tie Polo Ralph Lauren. Trousers Love Moschino.
The Gentleman
All clothes Alan Paine.
The Androgyne
Shirt Roberto Cavalli. Shirt (worn underneath) Paul Smith women’s. Trousers Gareth Pugh women’s.
Text and concept: Anders Christian Madsen
Photography: Thomas Lohr
Film: Brian Christopher Griffin
Styling: Anthony Stephinson
Hair: Hiroshi Matsushita using Bumble and bumble
Make-up: Ken Nakano using MAC
Photography assistance: Théo de Gueltzl
Styling assistance: Riya Hollings
Music (for behind-the-scenes film): ‘In This Space’, Kardiac
Talent: Matthew Beard
Head here to see all of the i-D NOW coverage!
