New day. New dawn. New city. New collection.
Lacoste L!VE hot-foot around the globe from Beijing to Korea, Paris to Berlin, Los Angeles to New York snapping party people living it large with a crocodile in common! Probably guilty of having even more fun than the hot young things he was photographing, the campaign was street-cast and captured by the curly haired, hairy chested Mark Hunter (AKA The Cobra Snake!). “It’s been a non-stop party train”, he said, “The craziest parties were in Asia, they had someone following me around with a camera on their head!” The Cobra Snake doesn’t like to ask, he just snaps away, resulting in a real time, no fuss Fall campaign! This leg of the journey follows on from the Parisian Spring campaign and is set amongst the buzzing night life of Berlin. The story follows a group of kids around the city, ice skating then going clubbing, while Cupid Cobra tries his hand at matchmaking.
The party carries on… Stay tuned for behind the scenes action!