Inventor of the polo shirt and the first clothing brand to stick a logo on their threads, Lacoste show the world how to rock a croc!
Still spritely at 80 years old, Lacoste continues to bring its own version of smart-casual joy to the fashion table, promising not to stop any time soon. Launched at the start of the year, their Unconventional Chic campaign is inspired by Mr Lacoste himself (Jean René, you can guess his last name), the incredibly stylish tennis pro. With the manifesto ‘Create, don’t copy’, the latest campaign features a refreshing selection of young musicians and talented folk who wear Lacoste as part of their own style.
To celebrate the Autumn/Winter 2011 collections, team tennis are mixing things up with LOOKBOOK.nu, asking Lacoste-lovers everywhere to share their ‘Unconventional Chic’ look. Every entry will receive a £20 Lacoste voucher, with the most-hyped look winning £1000 and a feature in a London gallery. Get on it!
Text: Francesca Dunn