You can always rely on Gareth Pugh to grab the assembled fashion pack’s attention and draw them into his delightfully futuristic/gothic world. Emphasising that he understands where fashion is right now, Pugh once again utilised the potential of Ruth Hogben’s powerful digital film and used it as a backdrop to an impressive collection. The synergy between Hogben’s film and Pugh’s artful collection was seamless, and presented an interesting layer to Pugh’s core ideas. The two-tone leggings, dramatic hooded capes and perspex eyeshadow were all signature Pugh, but this season England’s crown prince of the fashion goths added a striking 3D quality to his designs. Stripes stood away from the body, sculpted neoprene held its shape, dramatic stand-alone collars defied anatomy and skirts billowed like inflated pillows. For Pugh’s finale the film backdrop changed to a raging purple inferno, complete with models in pointy plastic helmets and holographic dresses full of movement and drama. We caught up with Gareth after the show and he spoke about playing with polar opposites, in particular the power of opposites in a battery and the energy that two polars can create. From a simple starting point, Pugh produced an explosive show, reaffirming his status as one of fashion’s most powerful visionaries.
Below, feast your eyes on a super snappy short of the show, with music provided by the magnificent Matthew Stone.
Text: Caroline Newell
Photography: Mitchell Sams