This month sees the collaboration of Ace Hotel New York and The Impossible Project – the new producers of film for classic Polaroid cameras.
Starting this September, every room in the New York hotel will be equipped with a refurbished Polaroid camera along with limited edition custom packs of black and white film in the mini-bars. There will also be a gallery show ’24 Hours at Ace’ from 12th September – 14th October, featuring Polaroids taken by friends of the two groups including Adam Goldberg, Elijah Wood and Andie Acosta. As if all of these snappy goings on weren’t enough, next year there’ll be a follow-up show of works submitted online at acehotel.com/impossible, with the collection being selected by the contributors to the original exhibition.
The Impossible Project are the legends who brought back Polaroid film and the saviors of photographers the world over. “Some of the components of the old Polaroid film were not being made after Polaroid closed their doors in 2008. We couldn’t simply reproduce that film – we would have to invent a new instant film compatible with vintage cameras. Many felt it just wasn’t possible.” Not only have they done the impossible, but they’re also creating an analogue instant camera optimised for the modern photographer. Ace!
Text: Francesca Dunn