Queen of fashion PR and all-round Wonderwoman Kelly Cutrone releases her second book Normal Gets Your Nowhere. Don’t read it if you’re normal, it will get you nowhere.
From brand ambassador of Illamasqua and head of PR company People’s Revolution to contributor on Dr Phil and frequenter on reality tv programmes The Hills and The City, Kelly also has her own show Kell on Earth and is a full-time, hands-on mum. Is there nothing this woman can’t do? Apparently not, Kelly’s latest venture is the release of her second book, Normal Gets You Nowhere, in association with far from normal make-up brand, Illamasqua.
Following on from her first bestseller, If You Need to Cry Go Outside and Other Things Your Mother Didn’t Tell You, Kelly has made the transition from memoir to self-help with her latest book. Normal Gets Your Nowhere talks about ways in which we can help the homeless as well as more light-hearted bits of advice such as Kelly’s favourite, “If you’re not getting fucked by midnight, go home.” Kelly launched her book in London in July with a book signing at Illamasqua’s flagship store in Soho. On a mission to make a difference, she donated all proceeds from the book signing to the S.O.P.H.I.E. Lancaster Foundation, a charity promoting different subcultures, after Sophie Lancaster was brutally murdered for looking different.
Worlds apart from the scary PR persona we see on her reality television programmes, Kelly is down-to-earth as opposed to hell-on-earth. The hilarious, welcoming Cutrone met i-D online at Soho’s Sanctum hotel to chat about everything from how ridiculous it was when she was fired after seating a prostitute on the front row at fashion week to make-up tips, being a goth, her work with Illamasqua, the homeless and of course the new and set-to-be bestselling book.
Text: Laura Chatterton
Photography: Rebecca Thomas
Film: Makda Iyasu




