Bin the Bic. Fluff your brushes. Sharpen your blades.
Barber-extraordinaire Joe Mills is here to provide salvation for your skin with a step-by-step guide to trashing the rough and riding the smooth.
Hailing from the well-trimmed lawns of Kent, Joe Mills describes himself as ‘loyal, hard-working, impulsive, creative and conscientious’ a pretty perfect mix of ingredients for a barber we say. Recently setting-up shop in Soho, Joe is putting his years of training and shaving to good use by preening barnets and providing peaceful solace for London’s hippest, hot-headed chaps.
The shop, aptly named Joe & Co., is a perfect embodiment of Mr Mills himself; a safe haven amidst the hubbub of Soho, a well-executed mix of heritage and modernity and a breath of refreshing refinement as the ‘male grooming’ wave sweeps! This summer when he’s not cutting crops or skimming chops you’ll find Joe plotting the growth of his grooming empire with ‘a slightly outgrown flat-top. More rockabilly than G.I.’.
Joe’s Steps to Slick Skin Perfection
1. Moisten face with warm wet hand towel and apply a scrub with circular, firm motions removing dead skin cells.
2. Wipe off residue from scrub with a warm wet hand towel and pat dry.
3. Apply almond oil in circular, firm motions to soften skin and prep stubble and after apply hot towel to entire face for a few minuets.
4. Apply shaving cream to face with badger brush in firm circular strokes and then apply another hot towel to really soften the stubble. To add a modern twist you could use Aesop’s Moroccan Neroli Shaving Serum here in place of the cream.
5. Start to shave face with a cut-throat razor, re-applying shaving cream when and where needed.
6. Repeat the last 2 steps again for an extremely close shave.
7. Apply almond oil with firm movements and perform face massage and polish shave where needed, patting off the excess oil with tissue. Then apply cold towel to entire face to close the pores and refresh the skin.
8. Spray face with water and apply salt rock rubbing around the shaved area.
9. Finally apply the aftershave lotion in and eye cream with aftershave or cologne to finish if required.
Neglected follicles take note Joe & Co. is open Tuesday to Saturday at 7 Greens Court, W1F 0HQ.