Keeping its fashion forward customers forever on their toes, Dover Street Market presents its fifteenth ‘tachiagari’, refreshing and redesigning its retail space with a number of exciting new installations and brands.
Rei Kawakubo once said she wanted Dover Street Market to “be the place where fashion becomes fascinating”. Now seven years since the store first swung open its doors, Kawakubo and her team continue to make this vision a reality. Focusing on the evolution of fashion, Dover Street Market places itself in a constant state of flux, twice a year shutting down for three days and re-shaping the store into something new and inspiring. Known as a ‘tachiagari’, (meaning ‘beginning’ in Japanese), for this season the team at DSM have excelled themselves with their new layout, presenting over four floors of pure innovation.
Kicking off the new display is an eye-catching window installation of a giant boat, courtesy of renowned artist Matt Clark. Kawakubo herself has designed an inside-out cave (you have to see it to believe it), and setting up home in the basement is the recently launched and much-in-demand Adam Kimmel x Carhartt collection. Other highlights include an exclusive installation from Pringle’s recent collaboration with Central Saint Martins graduates, giant blue boxes full of Lanvin, a gothic stage for Rick Owens and last, but of course not least, Celine’s beautifully simple egg space, an idea conceived by Phoebe Philo. True to form, DSM will also be welcoming a fine array of new designers to the shop floor, including Mary Katrantzou, Meadham Kirchhoff and J.W Anderson’s much-hyped debut womenswear collection. With home brand Commes des Garçons making its presence felt as always, DSM has once again proved that when it comes to high fashion, there’s no point looking back.