Shout, shout. Let it grow out.

Cut, curl, coif. Snip, shampoo, straighten. Trim, tint, tie.

With Riri’s ravishing rouge, Emma Watson’s primped pixie-look and Bieber’s crop, never before has hair been higher on the beauty agenda. Teaming up with our loyal beauty contributor Lucy Bridge and a crash of triumphant teammates we turn our heads on a few local fashionably forward thinkers. Their chosen weapons you ask? An armful of UNITE, the premium haircare range of choice for some of the world’s finest barnet-keepers (i-D cover stars Nina RicciVictoria BeckhamSienna Miller and Heidi Klum included!) So what you waiting for? Let it grow.

Make-up Lucy Bridge using MAC Pro
Hair Mari Ohashi using UNITE

Photography: Damon Baker