HOT YOUNG PEOPLE populate the vibrant new Lacoste L!VE campaign photographed by the one and only Cobrasnake! Launching this summer, Lacoste L!VE brings full blown fashion fun, inspired by a group of Parisian kids getting together and starting a party. Cast through the famous Parisian nightclub ‘The Social Club’ by casting director Brice Compagn, these kids all bring their own sense of style to the brand, complimenting Lacoste’s core principles of bold, graphic statement dressing. GET THE PARTY STARTED!
Lacoste L!VE flagship store, 13 Newburgh Street, Carnaby, London