Creating looks that can transform an individual from future jungle acid raver into fine cut professional, Moschino is the iconic label encapsulating many different styles into one outstanding aesthetic.
Founded by the challenging, witty and invigorating talent of late Italian fashion master, Franco Moschino, this colourful label owned the 90’s. Dressing everyone who was someone at that time, bright and brave was the signature trend of the time. Moschino was an instantly identifiable brand, turning up the volume on the world of high fashion. Combining noisy prints with disjointed cuts and hemlines, the only prerequisite of this Saint Martins graduate was: it had to look fantastic.
To celebrate Moschino’s massive influence both on the street and the catwalk, stylist Julianna Sseruwagi-Nisbett has curated an entire exhibition paying tribute to Franco Moschino. Personally influenced by the label’s non-genre specific take on trends she has worked on a video which profiles a series of reputable characters styled wearing the label. This shoot will go on public exhibition this Friday at Arts Annin, entitled ‘Off-Key’. i-D Online had a chat with Julianna to find out who she she photographed and why she picked them.
How would you describe the signature Moschino aesthetic? Pre 1995 I would say sarcastic, crazy and sexy. Franco Moschino never hid his disdain for the fashion industry he was a part of, but he wasn’t hypocritical. He made clothes on his own terms; often taking the piss, but with serious messages as well.
What is the epitome of style? People who don’t try too hard.
In your opinion what is the most beautiful Moschino collection to date? S/S 94 because it was the 10th anniversary, a culmination of his best work. Period dresses, bright colours, feathers, polka dots and sarcasm, it looked amazing. That is why it features in the viral.
What inspired you to want to work as a stylist? I like putting clothes together. Not always with the intention of selling them though. It’s one of the most basic and common ways of expressing ourselves; my work is about exploring that.
Which stylists are you inspired by? Polly Mellon. Her work made me experience sexy in a different way. Plus she worked with Richard Avedon!
What upcoming stylists, photographers and creatives would you tip for big things? All the photographers I worked with for OFF-KEY. Linus Morales, Tom Beard, Alex Harley and Joe Miranda.
What runs through your head when you get dressed in the morning? I really shouldn’t have eggs for breakfast again.