INSi-DE The Do-It-Yourself Issue
i-D’s Do-It-Yourself Issue was printed in 1981 (the same year as Charles and Lady Di’s wedding) and was priced at 75p. With summer in mind, it includes clubs in swimming pools, blading in Battersea Park and a Bikini Ballet. Lazy summer days leave time for reflection; outlined ahead are i-D Founder and Editor-in-Chief, Terry Jones’ top of the pops from the issue.
‘This summer you away-dayed to Margate, Brighton, Bournemouth or Blackpool. Next try Paris, it’s not that much dearer …’
i-D To Open i-Dle Eyes.
Max Vadukul’s first contribution to i-D credited simply with ‘Photographed by Max’. The image is of four young men in skater uniforms rocking and roll-erblading through Battersea Park. ‘Colours n’ slogans, symbols n’ style designate who you’re rolling with.’
These two tuxedo’d gentlemen are Pierre et Gilles, the French artists who became super famous and were major inspirations for David LaChapelle. Pierre et Gilles celebrated 30 years of partnership in 2007 with a limited edition book published by Taschen and a retrospective exhibition in Paris. ‘They need each other’s creativeness’.
Les Bains Douches was the best club in Paris in the 80s. Set in a disused swimming pool, it was the first club to bring deck chairs and sand to the party. ‘Tres a la mode’.
‘Nothing’s in or out, fashion should be fun!’
Cutting and sticking is as good a form of dress as any. Made in the same year as Charles and Di’s wedding, i-D plays cut and paste with the royal faces. Mix and match Charle’s bouche and Diana’s sparkling yeux.
Here’s i-D’s current Gardener-in-Residence Scarlett snapped by Thomas Degen, sporting the ‘Crucifix Cut’.
Q: Who created the name “Adam and the Ants”?
A: I did, it was purely by accident. I originally liked the name ‘cos it suited my physique , my real name’s Stuart Goddard. When you’re naming a group, the more ambiguous the title, the better. Names are very critical, they are very, very important.
Q: Why do youth look now, more than ever, for leaders ‘n’ heroes?
A: You just have to look around you to know. In times of recession and the problems we have now, it’s even more important that kids celebrate their youth and celebrate their identity with fashions, through fashion, utilising fashion. I think a skinhead properly dressed, is as attractive as a punk.
Here stands Mark and Dave of the synthpop duo Soft Cell (Tainted Love). In this issue they talk about their first single ‘Memorabilia’; “Having a hit in America is a compliment and it is ironic that no one over there has even seen a photo of us. So much for selling a sound.” To date, Soft Cell have sold 10 million records worldwide.
This is Malcome, sporting a powder blue shirt from Ken’s Western store in Manor Park. Malcome is leaning on his cadillac, in which he used to distribute copies of i-D. Photographed by Sheila Rock.